4 Phrases Salespeople Torture Us With
This week’s discussion is very special as we’re holding an intervention. It’s time we finally provide help for someone who is very dear to us and obviously unwilling to admit that they have a serious problem. It’s the salespeople in our life.
I encourage you to gather their family, friends, coworkers and even pets as it’s time we have a sit down to make them aware that their words hurt and cause us pain.
We may reason that they’re just words, though in reality their words cause agony, burning our eardrums with their overused and cheesy phrases. We need to convey that their words have a powerful impact on others and it’s time to stop abusing our ears.
Let’s consider 4 overused phrases and help salespeople see the error of their verbal ways:
(1) New Logos: At first you’re probably wondering why they don’t simply contact their marketing department if they’re looking for a new logo. This phrase is especially torturous as they’re actually trying to say they’re going after business with companies their organization hasn’t sold to yet.
(2) Drink the Kool-Aid: This one is both disappointing and annoying! Once you realize there won’t be any refreshing Crazy Berry beverage provided, the disappointment quickly turns to anger. Drink the Kool-Aid is referring to being brainwashed which is much less fun than Kool-Aid Man breaking down the conference room wall to bring refreshment to all.
(3) Touch Base: Initially thoughts of being at a ballpark come to mind, a runner leading off first base and quickly dashing back until your summer filled daydream is brought to a screeching halt when it becomes clear the salesperson means they’re going to contact you. They’re a salesperson, that’s their job!
(4) Multitasking: This phrase is excessively used and especially painful to hear. It basically means the salesperson is doing 2 or 3 things poorly at once instead of one thing well. Wouldn’t you rather deal with someone who is focused instead of an individual who is scattered and does several things badly?
In Conclusion: I will be multitasking this afternoon, so I’ll touch base with you and see if you plan to drink the Kool-Aid and become one of my new logos!