4 Business Clichés to Avoid
When you envision a polished and successful salesperson you likely see a well-dressed, confident and determined person. The visual perfection and certainty they exude contributes to our perception of an accomplished and high performance sales monster. He or she can do no wrong.
While a smooth appearance and a savvy manner can do much to set a salesperson ahead of their peers, one fatal flaw can quickly deflate their lead and bring them back to earth. The blemish protrudes from something in which we all have – a mouth. Our mouth can bring forth catchphrases which lean more towards clichés.
A cliché is a trite or stereotypical phrase or sentence expressing a common thought with a loss of originality and ingenuity. It’s also impacted by the fact that it’s overused. As an example “an apple a day keeps the doctor away” and “nothing ventured, nothing gained”. We’ve heard these clichés many times.
A salesperson can annoy and irritate their prospect or customer by using sale clichés.
Let’s consider four which we must avoid or risk alienating our audience.
(1) At the End Of the Day – At the end of the day – it’s simply evening time and nothing else. This overused cliché is basically saying when you consider everything this is the solution or product which will fulfill your needs or solve your problem. Our presentation should strongly convey this message not a kitschy catchphrase.
(2) Circle Back – You’re not circling back rather you’re doing what all quality salespeople do and that’s follow-up.
(3) Value Added – If our product or service is valuable it will stand on its own. There is a total package you’ll receive and there’s a total cost to acquire it. Our customer or prospect isn’t naïve. They understand a salesperson has only so much leeway to include additional incentives. The reality is nothing is “thrown in,” it’s simply an aspect of what you’re allowed to offer to entice the prospect to believe in the value you’re pitching.
(4) The Customer is Always Right – Many believe this cliché came to life in 1908, coined by Department Store magnate Harry Gordon Selfridge. The reality is no one is always right, though this one can give our prospect or customer an unlimited and dangerous license to increase their demands to an unreasonable level.